Humus Design / Ergo Sum Agency
Sting was born in 1985 and it’s the most recent brand of the De Rigo Group, designed to meet a younger market and to be on-trend. The monograph is here to celebrate its 30th anniversary through the images, the stories and the faces the behind the brand. The rich archive footage in the book builds a narrative flow about the business, the production, the distribution and all the people behind the brand that made the Sting style just unique. The reader can immerse himself in the historical context of this family-run business’ story. Small icons, infographics and diagrams let him explore the numbers and the facts and figures behind the whole adventure of the brand.